After all, Netflix attracts a ton of eyes. It’s a popular choice in the entertainment industry but as foundries move towards impression-based licensing for digital advertising spaces, it has gotten incredibly expensive to use (in the range of millions of dollars per year). Take font licensing, for example.Īs Netflix brand design lead Noah Nathan highlights, Netflix primarily uses the Gotham font. When operating at the scale of a company the size of Netflix, even the smallest of expenses can quickly add up.
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